SEE WHY BRANDS LIKE DECKED LOVE TESTLAB. TRY FOR FREE.

SEE WHY BRANDS LOVE TESTLAB. TRY FOR FREE.

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A/B

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Conversion Rate Optimization Services for your Shopify Store.

Conversion Rate Optimization Services for your Shopify Store.

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for an 18% Lift.

TRUSTED BY THE BEST TEAMS

How TESTLAB works

Custom CRO strategies for your Shopify store.

Custom CRO strategies for your Shopify store.

Here is a breakdown on how we run our experimentation program.

Here is a breakdown on how we run our experimentation program.

Strategy

Our CRO Managers kick things off with a comprehensive CRO audit. From there, we build a custom strategy tailored just for you.

Strategy

Our CRO Managers kick things off with a comprehensive CRO audit. From there, we build a custom strategy tailored just for you.

Strategy

Our CRO Managers kick things off with a comprehensive CRO audit. From there, we build a custom strategy tailored just for you.

Strategy

Our CRO Managers kick things off with a comprehensive CRO audit. From there, we build a custom strategy tailored just for you.

Research

We use heatmaps, analytics insights, and competitor analysis to deliver hypotheses and findings about your target audience.

Research

We use heatmaps, analytics insights, and competitor analysis to deliver hypotheses and findings about your target audience.

Research

We use heatmaps, analytics insights, and competitor analysis to deliver hypotheses and findings about your target audience.

Research

We use heatmaps, analytics insights, and competitor analysis to deliver hypotheses and findings about your target audience.

Prototyping

Our UI/UX team turns hypotheses into concrete A/B test designs for you and lays out the requirements for developers.

Prototyping

Our UI/UX team turns hypotheses into concrete A/B test designs for you and lays out the requirements for developers.

Prototyping

Our UI/UX team turns hypotheses into concrete A/B test designs for you and lays out the requirements for developers.

Prototyping

Our UI/UX team turns hypotheses into concrete A/B test designs for you and lays out the requirements for developers.

Engineering

Our development team implements the tests for you, whether on the server or client side. They make it look easy, even though it’s anything but.

Engineering

Our development team implements the tests for you, whether on the server or client side. They make it look easy, even though it’s anything but.

Engineering

Our development team implements the tests for you, whether on the server or client side. They make it look easy, even though it’s anything but.

Engineering

Our development team implements the tests for you, whether on the server or client side. They make it look easy, even though it’s anything but.

Quality Assurance

Our QA team ensures your A/B tests function perfectly across all devices and browsers, safeguarding your conversion optimization efforts.

Quality Assurance

Our QA team ensures your A/B tests function perfectly across all devices and browsers, safeguarding your conversion optimization efforts.

Quality Assurance

Our QA team ensures your A/B tests function perfectly across all devices and browsers, safeguarding your conversion optimization efforts.

Quality Assurance

Our QA team ensures your A/B tests function perfectly across all devices and browsers, safeguarding your conversion optimization efforts.

Data Analytics

Our analytics experts maintain a clean data foundation, allowing for accurate statistical evaluation of your tests to optimize conversions.

Data Analytics

Our analytics experts maintain a clean data foundation, allowing for accurate statistical evaluation of your tests to optimize conversions.

Data Analytics

Our analytics experts maintain a clean data foundation, allowing for accurate statistical evaluation of your tests to optimize conversions.

Data Analytics

Our analytics experts maintain a clean data foundation, allowing for accurate statistical evaluation of your tests to optimize conversions.

Scientific Method

Our process for running proper experiments.

Guided by the scientific method, we conduct rigorous experiments on your website, ensuring we eliminate potential false positives or negatives with statistical significance and Minimum Detectable Effect (MDE).

01.

Observe

First we need to make an observation and create a question that can be answered through an experiment

02.

Hypothesis

03.

Experiment

04.

Report

Scientific Method

Our process for running proper experiments.

Guided by the scientific method, we conduct rigorous experiments on your website, ensuring we eliminate potential false positives or negatives with statistical significance and Minimum Detectable Effect (MDE).

01.

Observe

First we need to make an observation and create a question that can be answered through an experiment

Scientific Method

Our process for running proper experiments.

Guided by the scientific method, we conduct rigorous experiments on your website, ensuring we eliminate potential false positives or negatives with statistical significance and Minimum Detectable Effect (MDE).

01.

Observe

First we need to make an observation and create a question that can be answered through an experiment

02.

Hypothesis

03.

Experiment

Whats included in

Conversion Research?

When doing conversion research, we look into user behavior, identifying pain points, customer surveys, usability testing, and competitor analysis. It provides insights to boost conversions.

Benefits

Experience our features

Dive into our features and experience the difference you can make in your Shopify store's performance.

Clean Optimized Code

Our developers and engineers make sure every bit of code used and implemented for your website is clean for not only CRO, but for your team to build on in the future. No spaghetti code here.

Detect Issues

Use behavior research and analytics to pin-point issues and plan optimizations.

Using behavior research and analytics data to pin-point optimizations for

Using behavior research and analytics data to pin-point optimizations for

Using behavior research and analytics data to pin-point optimizations for

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Website Monitoring

Get alerts and take quick action in the event that errors occur.

Seamless Experience

We make sure experiments don't interfere with your tech stack.

Team Access

Choose what data is shared with your team, and who gets what access.

Yeah but,

Why Experiment?

A/B testing boosts conversions by comparing variations to see what works best. It’s data-driven, reduces guesswork, and optimizes user experience for higher sales and engagement.

AI Assistant

We're here to help you

Build a better shop

Your website is the face of your brand. It is important that it functions at a high level and gives users a great experience.

Easy collaboration
Easy collaboration
Easy collaboration
Easy collaboration
Complex Experimentation

We can test just about anything. From new features to an entirely new theme. We're not just changing CTA colors here.

Easy collaboration
Easy collaboration
Easy collaboration
Easy collaboration
Custom Testing Roadmap

We audit your whole website and dive into analytics to build you a prioritzed road map of experiments. We compile experiment ideas from many sources.

Easy collaboration
Easy collaboration
Easy collaboration
Easy collaboration
True Collaboration

You know your business best. We listen to you and your team to figure out the best path to performance.

Reviews

Don't just take our word for it

Hear why brands love working with us

  • Winning tests over and over and over again... Seriously, these guys know how the hell to CRO.

    Taylor Straley

    VP of E-Commerce

    The perfect blend of frontend design and optimization paried with highly-skilled developer resources makes TESTLAB the ultimate team.

    Ryan Tetrault

    President & CEO

    TESTLAB's commitment to results are second to none. They are a true asset to any team looking to improve their online presence and boost their conversion rates.

    Danielle Gronich

    CEO

    I’d highly recommend working with the guys over at TESTLAB. They are highly skilled at what they do and are a pleasure to work with.

    Kristina Velkova

    Co-Founder

PRODUCTS

Choose what's right for you

No Locked-In Contracts. No stress. Built for ease and transparency.

Free Audit

Sample our full 131 point website audit. We run it until we find 3 improvements.

$0

*1 per brand

3 Recommendations

3 Day Turnaround

No card required

Popular

Website Testing

The full experience. Ideate, build, and implement. All done for you.

$3,000

Software Included ($550 Value)

1

Website Audit

1

Strategy Call

1

Experiment

On-Site Implementation

1

Test Summary Report

1

Full Audit

A comprehensive website audit designed to identify best practices & optimizations.

$500

*10 Actionable insights or its Free.

131 Point website audit

Designed for Shopify Stores

Home, cart, product, checkout..

1 Hour Q&A Call

CRO Expert Consultation

Free Audit

Sample our full 131 point website audit. We run it until we find 3 improvements.

$0

*1 per brand

3 Recommendations

3 Day Turnaround

No card required

Popular

Website Testing

The full experience. Ideate, build, and implement. All done for you.

$3,000

Software Included ($550 Value)

1

Website Audit

1

Strategy Call

1

Experiment

On-Site Implementation

1

Test Summary Report

1

Full Audit

A comprehensive website audit designed to identify best practices & optimizations.

$500

*10 Actionable insights or its Free.

131 Point website audit

Designed for Shopify Stores

Home, cart, product, checkout..

1 Hour Q&A Call

CRO Expert Consultation

Free Audit

Sample our full 131 point website audit. We run it until we find 3 improvements.

$0

*1 per brand

3 Recommendations

3 Day Turnaround

No card required

Popular

Website Testing

The full experience. Ideate, build, and implement. All done for you.

$3,000

Software Included ($550 Value)

1

Website Audit

1

Strategy Call

1

Experiment

On-Site Implementation

1

Test Summary Report

1

Full Audit

A comprehensive website audit designed to identify best practices & optimizations.

$500

*10 Actionable insights or its Free.

131 Point website audit

Designed for Shopify Stores

Home, cart, product, checkout..

1 Hour Q&A Call

CRO Expert Consultation

Free Audit

Sample our full 131 point website audit. We run it until we find 3 improvements.

$0

*1 per brand

3 Recommendations

3 Day Turnaround

No card required

Popular

Website Testing

The full experience. Ideate, build, and implement. All done for you.

$3,000

Software Included ($550 Value)

1

Website Audit

1

Strategy Call

1

Experiment

On-Site Implementation

1

Test Summary Report

1

Full Audit

A comprehensive website audit designed to identify best practices & optimizations.

$500

*10 Actionable insights or its Free.

131 Point website audit

Designed for Shopify Stores

Home, cart, product, checkout..

1 Hour Q&A Call

CRO Expert Consultation

FAQ

Frequently Asked Questions

Find answers to our most frequently asked questions. If you have any further questions, please feel free to contact us.

How long does an A/B test usually run?
When does it make sense to start A/B testing?
Do you only offer A/B testing exclusively for Shopify?
What is a revision round?
Do you offer custom plans?
What kind of customer support do you offer?
Do you ever guarantee results?
Do you work with non ecommerce clients?
Can you help set up a testing team in our company?
Do you offer consultation services?
How long does an A/B test usually run?
When does it make sense to start A/B testing?
Do you only offer A/B testing exclusively for Shopify?
What is a revision round?
Do you offer custom plans?
What kind of customer support do you offer?
Do you ever guarantee results?
Do you work with non ecommerce clients?
Can you help set up a testing team in our company?
Do you offer consultation services?
How long does an A/B test usually run?
When does it make sense to start A/B testing?
Do you only offer A/B testing exclusively for Shopify?
What is a revision round?
Do you offer custom plans?
What kind of customer support do you offer?
Do you ever guarantee results?
Do you work with non ecommerce clients?
Can you help set up a testing team in our company?
Do you offer consultation services?
How long does an A/B test usually run?
When does it make sense to start A/B testing?
Do you only offer A/B testing exclusively for Shopify?
What is a revision round?
Do you offer custom plans?
What kind of customer support do you offer?
Do you ever guarantee results?
Do you work with non ecommerce clients?
Can you help set up a testing team in our company?
Do you offer consultation services?

Integrations

Seamless integration

We make sure all experiments play well with your apps.

Tested Globally

Helping brands all over the globe.

Join our group of happy partners running succesful tests to boost their Shopify stores performance.

1,500+

Experiments ran.

200+

Pages Tested.

26+

Happy Brands

Get started today

Top-notch Conversion Rate Optimization Services customized to your Shopify Store.