STREAMLINED EXPERIMENTATION
TESTLAB TOKENS
Token Menu
Here are examples from our Test & Feature Menu
Menu Item | Tokens | Description |
|---|---|---|
Headline Test | 1 | Test Headline Copy |
CTA Tests | 1 | Test CTA Copy or Colors |
Move or Hide a Section | 1 | Adjust the placement of a section |
Distraction Free Cart | 2 | Clean up distracting elements from the cart page |
Free Shipping Highlight | 2 | Free Shipping information placed next to the CTA |
New Section | 2 | A new section added to a page |
Deep Analytics Setup | 4 | Micro-conversion Setup & Heatmaps/Session Recording |
Slide-out Smart Cart | 5 | Test using a Rebuy Slide out cart vs. a standard cart page. |
Site Speed Optimization | 6 | Get your store into a PASSING grade on Core Web Vitals |
Navigation Overhaul | 7 | Rework your navigation into a conversion focused menu |
Custom Landing Page | 8 | Webby award winning designed and developed landing page template. |
Custom Experiment or Feature | ??? | Meet with us and get custom pricing |
All of that and a f*ck ton more.
Why Tokens?
Not all projects are created equal and not all Shopify Stores are built the same. For that reason, we build a custom tailored menu for you based on your plugins, apps, theme, etc…
Project complexity determines token costs for tests and features. We share a menu of options with token costs, and you allocate tokens to the highest‑leverage work.
Everything is scoped up front so you know timelines, deliverables, and how results will be measured.
What comes with each test or feature?
Design, Copy, and Development
Responsive QA + Rollback Protection
Analytics + Goal tracking
Heatmap & Session Recording Data
Post Experiment Analysis
Optimization Deployment (Hard coded to your store)
Why monthly?
Up to $1,000 Off per Token
Testing Software Included ($500 Value)
Exclusive Access to On-Demand Shopify Developer Support
Monthly CRO Strategy Call
1 Month Token Rollover Protection
Parallel tracks to accelerate wins
Additional tokens available @ monthly price point.
GET STARTED
Modular optimization for Shopify Store.
Join the 100's of ecommerce stores that have trusted our team to find hundreds of millions of dollars in revenue potential.
*1 Per Brand
Free CRO Strategy Session
Chat with an Expert Optimization Strategist for Free.
• A walkthrough of your site
• Conversion focused Funnel analysis
• Free CX/CRO Insights
• Answers to your CX/CRO Questions
A la carte
Single Token
For those looking to try testing on a small scale.
No commitment.
$2,000
$1,500 Per Token
Starter
Monthly Strategy Call
One-Month Token Rollover
Access to Developer Support
Software Included ($500+ Value)
Monthly Heatmap/Session Recording Analysis
Dedicated Slack Channel
$6,000/mo
$1,250 Per Token
Growth
Everything in Starter
No Set-up Fee ($1,000 Value)
Sandbox Store
Advanced Analytics & Tracking
$10,000/mo
$1,000 Per Token
Scale
Everything in Growth
2 Monthly Strategy Calls
Enhanced QA path
TESTLAB Beta Access
$15,000/mo
Not sure where to start?
Let's chat!
Here are some
Success Stories
See how TESTLAB has helped other Shopify Stores.
Vitaclean
37% increase in conversion rates with targeted design changes
DECKED
DECKED optimizes in-house with the power of TESTLAB audits.
Clearstem Skincare
22% increase in average order value with advanced theme optimizations
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Frequently Asked Questions
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Intelligent Optimization Services designed specifically to improve revenue for Shopify Stores.
